How does the email builder work?

The email builder uses GrapeJS — a visual drag-and-drop editor. You can drag text blocks, images, buttons, dividers, and columns onto a canvas, then customize fonts, colors, padding, and links. No HTML knowledge required. The builder outputs MJML, which ensures your emails render correctly on every device and email client.

Are there pre-built email templates?

Yes. Skode includes a library of pre-built templates for common use cases — cold outreach, follow-up, proposal, onboarding, event invitation, and more. You can customize any template or create your own from scratch. Templates are shared across your team.

How do merge tags work?

Merge tags let you personalize emails at scale. Insert tags like {{first_name}}, {{company}}, {{deal_value}}, or any custom field into your email template. When the email sends, each tag is replaced with the actual data from the recipient's CRM record. Fallback values are supported for missing data.

What triggers a sequence to start or stop?

Sequences can be triggered manually (add a lead to a sequence) or automatically via workflow rules (e.g., when a lead enters a specific stage). Sequences automatically pause when a prospect replies, bounces, or unsubscribes. You can also set manual stop conditions based on deal stage changes or custom field updates.

Can I track email opens, clicks, and replies?

Yes. Skode tracks email opens, link clicks, and replies in real time. You can see engagement metrics per email, per sequence step, and per recipient. Open and click data feeds into lead scoring and activity timelines automatically.

mailEmail Builder & Sales Sequences

Sequences That Close Deals.

Design beautiful emails with a drag-and-drop builder. Set up automated sequences with merge tag personalization. Track opens, clicks, and replies — all inside your CRM. From first touch to closed deal.

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Multi-Stepsales sequences

Build Sequences — Free All Featuresarrow_forward

mailCore Capabilities

Design, Personalize, Automate

Every tool you need to build beautiful emails and automated sales sequences.

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Drag-and-Drop Builder

GrapeJS-powered visual email builder. Drag elements, customize layouts, and design responsive emails without writing HTML.

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MJML Responsive Templates

Built on MJML — emails look perfect on every device and email client. Choose from pre-built templates or create your own.

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Merge Tag Personalization

Personalize every email with merge tags — {{first_name}}, {{company}}, {{deal_value}}, and custom fields. Dynamic content that scales.

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Email Scheduling

Schedule emails to send at the optimal time. Set delays between sequence steps — hours, days, or weeks apart.

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Sales Sequences

Build multi-step email cadences. If no reply after step 1, automatically send step 2 after a delay. Stop when the prospect responds.

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Template Library

Save and share email templates across your team. Categorize by type — cold outreach, follow-up, proposal, onboarding, and more.

balanceHonest Comparison

Included vs. Pay-Per-Feature

Other CRMs limit email features to expensive tiers or require separate tools. Skode includes everything.

Feature	Skode CRM	HubSpot	Salesforce
Email Builder	✓Drag-and-drop (GrapeJS)	Drag-and-drop (paid plans)	Pardot add-on ($1,250+/mo)
Sequence Steps	✓Unlimited steps	5 steps (Starter)	Sales Engagement add-on
Merge Tags	✓All fields + custom	Standard fields only (free)	Requires configuration
Template Library	✓Included	Limited (free plan)	Lightning templates
Free Plan Emails	✓Included	HubSpot branding	No free plan

Comparison based on publicly available feature documentation as of March 2026.

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Email Sequences — Frequently Asked Questions

Related Features

Explore more capabilities that work together.

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Build Sequences — Free

Design emails and automate outreach from day one. No credit card required.

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